During the 7th edition of China Start program organized by Cheung Kong Graduate School of Business, we had an exclusive opportunity to visit acknowledged Chinese companies, among others Alibaba and Tencent, as well as present our solutions for potential partners and investors. During the program, we visited several cities attending pitch events and lectures led by top professors and business practitioners.
There were inspiring 5 days that gave us first-hand knowledge about how to win the Chinese market. Although having experience working in a multinational environment, I was impressed by the level of motivation, engagement and support from the people. This left me convinced that relationships in China have priority over formal contracts and that it is worth pursuing the goal of entering the Chinese market.